Catch More Fish, Leave Zero Trace.

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The Story

Every year, an estimated 200 million soft plastic lures are lost in U.S. waters — nearly 550,000 a day polluting our lakes, rivers, and coastlines with microplastics, BPA, and phthalates. Anglers are left with a frustrating dilemma: fish effectively, or fish responsibly.

At Zero Trace Baits, we refused to accept that trade-off.

Born from a deep love of fishing and an even deeper respect for our waters, we set out to change the game. The result? Premium, scent-infused soft plastics that perform like top-tier lures — and biodegrade completely within 30 days.

Made from a unique gelatin and glycerin base that’s 100% safe for the environment and even safe for fish to eat, our lures break down naturally — eliminating the microplastic pollution that traditional baits leave behind.

Our breakthrough Scent Technology is the most potent, consistent scent-release system on the market. Unlike traditional lures that rely on spray-on scents or salt infusions — which fade fast — ours maintain continuous scent dispersion the entire time they're in the water. Every cast is just as effective as the first.

We’ve gone further by engineering custom scent blends tailored to the prey and conditions of your local waters. With Scent Technology, you’re not just casting a lure — you’re deploying a biologically accurate, long-lasting attractant that gives you a real tactical edge.

And it’s all built on a kitchen-safe, eco-conscious formula — no BPA, no phthalates, no microplastics. Just high-performance baits that disappear without a trace and protect the waters we all depend on.

This isn’t just innovation — it’s a movement. A new era where anglers can catch big fish and protect the waters they love.

So we can all keep catching, cooking, and curating our waterways — for generations to come.

Let’s catch more fish. And leave zero trace.